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Tracking search keywords of Google AdWords ads
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This article shows how to track the keyword using the WebsiteGear Click Tracking software for ads placed on Google AdWords.
To track keywords in Google AdWords Ads, use the {keyword} as the keyword value in the link tracking code when creating the ad in Google AdWords. The actual keyword will be recorded by WebsiteGear Click Tracking software and will be viewable in the detailed reports.
Example:
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Use http://click.websitegear.com/track/xxx/{keyword} as the link for your Google AdWords ad where xxx is the ID of the link in your WebsiteGear account. Retrieve the value of xxx from the link's "View Code" page in your WebsiteGear Click Tracking account.
Testing the link in Google AdWords:
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After creating the ad in Google AdWords, save the ad and click on the ad headline. The click will transfer to the target page. Verify that the click is recorded in your WebsiteGear Click Tracking account with a keyword as {keyword}. Note that the actual keyword will be replaced when the user clicks on the ad in the Google search results.
For more information on search ad tracking, go to http://click.websitegear.com or select "Click Tracking" under "Products" menu.
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